Case Study | RRT Design & Construction Corp
The Challenge
RRT Design & Construction Corporation was growing due to the high demand of its services – designing and building recycling centers throughout the world. Simultaneously, the lease in their present building was set to expire within the next 18 months. RRT’s owner, Mr. Nat Egosi, preferred to renew in their present location. However, he felt the commercial office market was bottoming out and he could take advantage of it.
The Solution
Having worked with Ross Selinger very successfully before, Mr. Egosi called on Ross again to craft a strategy. Ross’s approach was:
- Educate Mr. Egosi to the buildings in his market.
- Send RFP’s to a short list of buildings that had potential.
- Create demand among the landlords by illustrating the financial stability of RRT.
- Include RRT’s present landlord in the negotiations.
- Provide Mr. Egosi with the advice, information and net present value analysis enabling him to make educated decisions.
This strategy positioned RRT as a valuable commodity within their target market and enabled Mr. Egosi to take advantage of it.
The Result
Significant negotiating leverage was created for RRT which enabled them to move up in building class and save $597,000 over the term of their new lease.
The Challenge
RRT Design & Construction Corporation was growing due to the high demand of its services – designing and building recycling centers throughout the world. Simultaneously, the lease in their present building was set to expire within the next 18 months. RRT’s owner, Mr. Nat Egosi, preferred to renew in their present location. However, he felt the commercial office market was bottoming out and he could take advantage of it.
The Solution
Having worked with Ross Selinger very successfully before, Mr. Egosi called on Ross again to craft a strategy. Ross’s approach was:
- Educate Mr. Egosi to the buildings in his market.
- Send RFP’s to a short list of buildings that had potential.
- Create demand among the landlords by illustrating the financial stability of RRT.
- Include RRT’s present landlord in the negotiations.
- Provide Mr. Egosi with the advice, information and net present value analysis enabling him to make educated decisions.
This strategy positioned RRT as a valuable commodity within their target market and enabled Mr. Egosi to take advantage of it.
The Result
Significant negotiating leverage was created for RRT which enabled them to move up in building class and save $597,000 over the term of their new lease.