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410 Jericho Turnpike
Suite 202
Jericho, NY 11753

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Negotiating the Deal 3.

July 7, 2017

Ross Selinger

The key, when negotiating a commercial real estate lease is to “make the market” for the company. This means that a quality company, as determined by its financials, will force the landlords to compete for the company’s tenancy. This means that a Fortune 500 will get one deal, an established, local company will get another deal, and a startup will get an entirely different deal. The broker should sell the company to the landlords forcing them to compete. That is how leverage is created when negotiating. He who has leverage, and uses it, always wins the negotiation.

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Innovate Long Island: Real Estate By The Techies, For The Techies

Press Room | Ross Selinger

Tech companies are their own corporate species, including their unique habitats. That’s the professional assessment of Ross Selinger, a commercial real estate veteran who’s spent…

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Negotiating the Deal 3.

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Negotiating the Deal 3.

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